This is part 2 of the Secrets from a Marketing Geek series.
The hub of any good marketing program is the website. It's where interested prospects go to find out more about your product, and convert into leads and, ultimately, sales.
A good career site is equally important for recruitment - your prospective candidates will want to find out more about your company and your career opportunities and, if they like what they see, convert into candidates and hires.
An effective career site should be more than just job postings. Your candidates want to see why they should choose your company over your competitors, why your current employees like working there, and what you can offer them both in the short-term and long-term.
Register for this webinar to learn more about creating a career site that attracts great candidates.