Your employer brand is a major factor in your ability to recruit and hire top talent. According to the RolePoint infographic below, 7 in 10 job seekers say the job and the company are equally important in deciding whether to accept a position.
According to CareerBuilder's Candidate Behavior Report, job seekers use nearly 15 resources per job search - including employer review sites such as Glassdoor, your social media pages, and, perhaps, your current and past employees. Your employees, their online contributions, and their verbal recommendations can really make or break your ability to attract the best talent on the market. So use them to your advantage and create an army of recruiters from your current workforce.
First of all, make sure your current employees would recommend your company to their friends and family (6/10 would). Try doing an internal survey to get the general sentiment, and ask for specific suggestions that would make the employee happier (and therefore more likely to refer a candidate). On the same note, perhaps ask outgoing employees during an exit survey if they would recommend your company.
Next, encourage your employees to share their experiences with your company online. That includes getting them involved in social media - ask them to share pictures they've taken at company events, to comment on Quora questions about the company, or share company news on Linkedin. Also encourage them to review your company on Glassdoor and CareerBliss.
You may also want to get your employees more involved in the actual recruitment process. Ask them to make an appearance on your recruitment video, explaining why they like working for your company. Invite them to company happy hours where they can do a meet and greet with potential hires. The options are endless, so get creative.
Finally, recognize your employees for their efforts. If you know a hire was the direct result of your employees, let them know. According to the infographic, "Employees ranked public recognition as the #1 incentive that would motivate them to refer someone".