Title: SEO/SEM Specialist
Responsible for a wide range of
activities including developing cutting edge SEO strategies, competitor
analysis and project management. This
position works closely with the ecommerce team to maintain and manage top-tier
search engines and other advertising channels. This person will be responsible
for implementing methods to improve websites organic search rankings (SEO).
This includes keyword research, analyzing websites, documenting SEO changes,
and communicating changes to management. In addition, the Search Engine
Specialist will develop and optimize every aspect of marketing campaigns,
including managing keyword research and bids, formulating and managing the PPC
budgets, analyzing results, and reporting results to management.
with potentially millions of keywords and find new search venues to advertise in.
with ad copy, landing pages, bidding strategies, negative keywording, etc.
solutions to improve our search engine marketing process.
marketing and the competitive landscape.
comparison shopping engines such as Pricegrabber and Google Product Search.
pay-per-click campaigns and SEO projects
results and manage projects to ensure continued high rankings
including reporting, analysis and optimization recommendations
to maximize the effectiveness of PPC campaigns
and optimize click-through and conversion rates
& Traffic Analysis Reports
it is always improving in terms of SEO
produce engaging content
to make improvements on our website
and SEO/SEM initiatives
strategy and integrate with other marketing efforts (i.e., email
identify areas of opportunity and improvement
2 years of search engine optimization and pay-per click experience
Yahoo, and MSN.
and online customer acquisition.
simultaneously, work within the ecommerce team, and other departments.
Facebook, Twitter, and MySpace, but not required.
Word, Power Point)
in marketing, Information Systems, Computer Science, or related field with
minimum of 2 years experience in related field.
Preferred: Web analytics experience with tools such as
Google Analytics, coremetrics, etc.