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Technical Product Marketing Manager

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Technical Product Marketing Manager

In this position, you will communicate our unique product vision and demonstrate our unmatched understanding of application performance challenges and best practices. You'll craft our product positioning and collateral, develop joint-value propositions with our technology partners and train our sales team on how our products are unique and compelling. You'll run product launches and ensure all groups are ready to fire on all cylinders. You'll get to put your fingerprints on how we communicate our product strategy.

To be a good fit for this role, you need some technical product experience, perhaps a computer science/engineering degree, as well as kick-a$$ presentation and communication skills. You have to be able to articulate why oneproduct is better than another and be really passionate about it.

Responsibilities

Develop our product positioning, include the key messages for our product line

Create and update our product pitches / sales presentations, sales tools and collateral Run and drive our product launches

BMC Etc

Create joint-value propositions with our technology partners like Microsoft, Amazon, BMC etc

Speak at conferences and webcasts on application performance challenges and real-world usage of AppDynamics

Create product videos to share our technology differentiation with prospects and customers

Create technical marketing content to promote new releases of our free and paid products

Produce in-depth content for how our technology has solved specific use-cases for key customers

Give input to product management on product enhancements

Required Skills & Experience

5+ years experience Computer Science or Engineering background

Some programming experience in Java, .NET, PHP or Ruby

Experience as a product marketer or sales engineer is a plus

You live high-tech software product marketing best practices and have done all the typical deliverables

You know the difference between inbound product management and outbound product marketing:.and know that you prefer outbound product marketing

You've run a product launch before

You've interviewed customers and documented how the product has delivered benefit

You are skilled at collaborating with product management, engineering and customers to come up with great ideas for content

You've trained sales people and have seen them immediately use what you taught them with prospects

Strong reputation as a poised and compelling presenter

Strong technical writing skills (ie someone else won't need to rewrite or edit your content)

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