Services Zone Marketing Manager - West

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Listing Info

1682900

Business Segment Healthcare Americas

About Us What do you envision for your future? At GE Healthcare, we strive to see life more clearly. Our "healthymagination" vision for the future invites the world to join us on our journey as we continuously develop innovations focused on reducing healthcare costs, increasing access and improving quality and efficiency around the world.
We are a $17 billion unit of General Electric Company (NYSE: GE), employing more than 46,000 people worldwide and serving healthcare professionals in more than 100 countries. We believe in our strategy - and we'd like you to be a part of it. As a global leader, GE can bring together the best in science, technology, business and people to help solve one of the world's toughest challenges and shape a new age of healthcare.
GE is committed to diversity . We aim to employ the brightest minds in the world to help us create a limitless source of ideas and opportunities . We believe in hiring talented people of varied backgrounds, experiences and styles - people like you …
Something remarkable happens when you bring together people who are committed to making a difference - they do!
At work for a healthier world.
For more information about GE Healthcare join our LinkedIn Group:GE Healthcare Global Communityor visit our websitewww.gehealthcare.com/careers.

Function Segment Commercial Marketing

Location(s) Where Opening Is Available United States

S. State, China or Canada Provinces Wisconsin

City Wauwatosa

Postal Code 53226-4856
Relocation Expenses No
Role Summary/Purpose GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.

Creates/executes services zone marketing activities for GEHC West Zone. Supports the US/Can and assigned Zone Marketing strategy and executes the Services marketing mix for the zone. Create/execute go-to-market plans by leveraging market and competitive analyses, clinical and industry trends to identify opportunities. Execute Services zone-based programs, events, and campaigns, including value proposition, positioning and training.
Essential Responsibilities

Supports the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies

Working with Zone sales and marketing leadership on the allocation of promotional budget, driving the development of KPIs and tracking of spend

Collaborating with Services Zone and Product Marketing, USCan Commercial and Deal Hub teams

Understanding customer's clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities in conjunction with functional and modality leadership, leading to needs-based segmentation and Go To Market (GTM) plans

Executes services zone marketing strategy, value proposition and solutions positioning

Identifying external resources/partners (including GE Corporate) to contribute to integrated customer solutions

Partner with US/Can Services Sales Training team to drive zone training.
Qualifications/Requirements 1. Bachelor's Degree in Marketing, Business Administration or related field

A minimum of 6 years' experience in marketing and/or customer solutions.

Ability to drive and execute growth vision and marketing strategy

Proven Healthcare service/product/industry experience

Strong influencing skills; team oriented; able to motivate and work well with diverse, cross-functional teams

Excellent oral and written communications skills

Strong analytical and process skills

Willingness to travel frequently within the zone
Additional Eligibility Qualifications GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Desired Characteristics 1. MBA or Master's degree in Marketing, Business Administration or related field

A minimum of 8 years experience in marketing, service/product marketing or related field

Deep marketing expertise in market & customer insights, product commercialization and branding

Peripheral vision to nurture creative ideas and innovation

Prior experience in a leadership role with direct reports

Prior experience in a customer solutions marketing organization

Innovation – develop new ideas through collaboration and execute on creative ideas