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Prestone Heavy Duty Brand Manager - Lake Forest, IL

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Company Description

Headquartered in Lake Forest, IL, Prestone® is a unit of UCI-FRAM Group. For 80 years, the Prestone® name has provided customers the highest quality products, including the leading brand of antifreeze/coolant. Prestone® antifreeze has protected cooling systems through seven decades of evolving engine operations and cooling system demands. As a result, Prestone® has become the best-selling antifreeze in North America

Heavy Duty Brand Manager

This key manager will lead the effort to develop and market a new Prestone Heavy Duty line of products and work closely with our HD Sales team to develop all promotional and support programs, packaging and go-to-market strategies.

Key Responsibilities

Identify strategies to reach goals, translates strategies to plans

Develop understanding of channels, customers and consumers to create plan to penetrate

Lead on support for channels, Manages promotion calendar

Provides business updates (financial, account, share when avail)

Key conduit with R&D to develop products for channel, and provide support for customer calls

Works closely and collaborates with Sales, creating tools and programs for key customer penetration and support

Sets priorities (I.e. account, geo, line/sku)

Leads cross functional team to deliver plans

Sets up tracking, assures plans on track

Adjusts plans as needed

Manages budget

Qualifications

Bachelors, MBA a plus

7+ years Heavy Duty experience

Experience building plans for new channels a plus

Experience developing new products a plus

Demonstrated ability to lead change in brand

Experience managing agencies, cross functional teams