Graphic/Web Assistant 2, Online Marketer
Yale Posting Status CLOSED TO FURTHER APPLICATIONS
Original Posting Date 14-Feb-2013
STARS Requisition number 20377BR
Posting Position Title Online Marketing Coordinator/Webmaster
Bargaining Unit L34
Salary Grade D
Work Location Central Campus
Worksite Address 302 Temp
Work Week Standard (M-F equal number of hours per day)
Position Focus: Reporting to the Online Marketing Manager, the Online Marketing Coordinator will be an integral part of the marketing team who will lead YUP's online traffic and marketing initiatives. Directly working with online publishers, search engines, ad-networks, and social networks, this role will support various programs and projects, including online marketing and advertising campaigns, the associated creative production and marketing copy, and all reporting/analysis.
Principal Responsibilities 1. Maintains content management system for the department website, ancillary series, digital product websites and supply web materials to external developers.
Required Education and Experience Six years of related work experience, four of them in the same job family at the next lower level, and a high school level education; or four years of related experience and an Associate Degree; or little or no work experience and a Bachelor's Degree in a related field; or an equivalent combination of experience and education.
Required Skill/Ability 1: Strong understanding of ROI-oriented marketing, social media, and Internet marketing/advertising models.
Required Skill/Ability 2: Excellent management, problem solving, and analytical skills.
Required Skill/Ability 3: Superior verbal, written and presentation skills.
Required Skill/Ability 4: Strong quantitative, analytical skills, ability to use statistics to yield actionable items.
Required Skill/Ability 5: Proficient in Word, Excel and PowerPoint.
Preferred Education, Experience and Skills: Experience creating, managing online lead-generation advertising, social media, search engine, affiliate, web, and email marketing. Communicating results of analyses to various levels including executive management, to help make better online marketing decisions based on data. Previous experience using analytics tools such as Google Analytics, Flurry to better understand website visitor behavior.
Weekend Hours Required? Occasional
Evening Hours Required? Occasional
Health Screening No
Background Check Requirements All external candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle and credit checks based on the position description and job requirements. All offers are contingent on successful completion of a background check. Please visit www.yale.edu/hronline/careers/screening/faqs.html for additional information on the background check requirements and process.
Posting Disclaimer The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the particular position. Employees will be assigned specific job-related duties through their hiring departments.