Insight Manager/Senior Manager-Diabetes

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Reference Number

604013

Date Added

29/11/2012

Country United States

Location Delaware

(Wilmington)
The Insight Manager is accountable for developing and communicating actionable insights that effectively shape brand strategy and tactics based on a combination of primary research and secondary data across all customer segments -- Consumer, HCP, Pharmacists and Managed Markets. This individual will be part of the Growth Portfolio Insight team and support multiple brands within the Diabetes portfolio. The Insight Manager will use sound market research along with strong analytical and critical thinking skills to support brand teams in making strategic decisions, developing promotional campaigns, and developing business cases. This role also involves managing stakeholders and influencing without authority across the AZ/BMS joint venture. Keys to success in this position are superlative communication, consultative and influencing skills predicated on a strong foundation of primary market research skills coupled with secondary data analysis proficiency. This job may require occasional travel for research.

• This role will be based in Wilmington, with 2-3 days a week required at the 'launch pad' in Mount Laurel, NJ until April 2013. Beginning in April, the role will be based from a site in Fort Washington, PA.

• Manage primary market research design and execution (including vendor/project management when appropriate) with minimal supervision
• Compile and analyze secondary marketing and/or sales data (including identification and appropriate use of data sources)
• Provide brand and market evaluation, interpretation, and communication of results synthesizing key data and insights spanning a host of different sources and types of data
• Create insightful reports and presentations that clearly and succinctly highlight the actionable insights combined with business implications/strategic & tactical options
• Identify business needs proactively and build research/analysis with foresight
• Develop and maintain market research budgets
• Maintain effective relationships with contractors and other third-party vendors through oversight of the vendor management process
• Leverage/apply AZ insight best practices as appropriate

• Demonstrated success in applying various primary research techniques to inform strategy in the pharmaceutical industry
• Demonstrated ability to pull together insights from a variety of sources and develop strategic guidance for brand teams that result in a business decision or action; demonstrated ability to communicate at all levels
• Experience with common statistical analysis and techniques
• Thorough understanding of standard primary market research tools and techniques across all customer segments, i.e. HCP, Consumer, Managed Markets
• Strong business and marketing acumen and excellent communication and interpersonal skills; consultative background preferred
• Ability to think strategically and tactically and coordinate the appropriate analytical expertise necessary to address a variety of different business issues
• Ability to navigate through a lot of information and to identify what's most important and most actionable
• Ability to work in a collaborative and influencing fashion that drives to business action
• Ability to manage and lead numerous projects at the same time
• Ability to prioritize and manage demands of more than one diabetes brand simultaneously
• Strong analytical skills with intimate knowledge of variety of secondary data sources (e.g., IMS, WK); direct data management and analysis experience preferred

Qualifications

• Bachelors degree in relevant field
• Minimum of 3 years of primary market research experience in health care industry, 5+ preferred