The (Marketing) Media Planning Analyst will be responsible for applying optimization models to drive marketing mix decisions across channels, products and geographies. Leverages project management, consulting and quantitative skills to partner with multiple business lines and corporate marketing to determine best options to maximize marketing ROI.
Derives insights based on many data sources and is directly responsible for developing and effectively communicating 'the analytical story' to various levels of management. Must be collaborative, a strong communicator and have the ability to take complicated information and make it simple to understand and actionable for future decision-making.
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