Brand Manager

This key manager will lead the effort to develop and market a new line of productsand work closely with our Sales team to develop all promotional and support programs, packaging and go-to-market strategies.

Key Responsibilities

• Identify strategies to reach goals, translates strategies to plans
• Develop understanding of channels, customers and consumers to create plan to penetrate
• Lead on support for channels, Manages promotion calendar
• Provides business updates (financial, account, share when avail)
• Key conduit with R&D to develop products for channel, and provide support for customer calls
• Works closely and collaborates with Sales, creating tools and programs for key customer penetration and support
• Sets priorities (I.e. account, geo, line/sku)
• Leads cross functional team to deliver plans
• Sets up tracking, assures plans on track
• Adjusts plans as needed
• Manages budget

Qualifications

• Bachelors, MBA a plus
• 4+ yearsbrand managmentexperience
• Experience building plans for new channels a plus
• Experience developing new products a plus
• Demonstrated ability to lead change in brand
• Experience managing agencies, cross functional teams

Leadership

• Ability to drive results
• Strong team leader that can inspire team
• Ability to overcome obstacles
• Creative approach to attaining goals
• Demonstrates ability to make decisions based on available information and intuition
• High energy, positive approach
• Comfortable creating direction and processes, and leading organization to realize opportunity