Field Marketing Manager

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Company Description

Qualtrics makes sophisticated research simple. The company is a worldwide leader in survey-based enterprise data collection and analysis. Founded in 2002, Qualtrics has more than 4,700 customers including 1,300 universities worldwide, all of the top business schools, and half the Fortune 500. Companies use Qualtrics solutions for a wide range of market, customer, and employee research, including customer satisfaction, consumer research, product evaluation, voice of customer measurement, employee feedback and sentiment surveys.

Position Description

The Field Marketing Manager is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team. FMM's act as liaisons between marketing and sales teams, making strong relationship and communications skills critical. The position reports to the head of marketing and will be located at the Qualtrics corporate office in Provo, Utah.

Position Requirements

Develop and implement pipeline acceleration programs jointly with sales.

Research, choose, design, and manage live events to be included as tactics in the overall marketing mix, ensuring there is a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates.

Interface with sales to determine sales enablement needs and work with product marketing to develop tools, programs, training, and content.

Forecast, measure, analyze, and report on impact of all programs.

Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of all marketing activities.

Develop and implement target account strategy to support account-based selling.

Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs.

Success to be measured by pipeline acceleration impact (sales/prospect adoption, engagement, conversion, and velocity).

Position Qualifications

Bachelor's degree in marketing, finance, economics, math or other field that requires analytical, strategic, and process thinking skills.

MBA preferred.

8 or more years in B2B marketing.

4 or more years of field marketing leadership experience.

Proven experience working with sales teams and supporting programs to drive awareness and sales.

Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.

Ability to consistently produce results on time and within budget.

Excellent analytical and written communication skills, with ability to develop marketing content and reports that communicate program results.

Demonstrated ability to take initiative, identify and prioritize opportunities, and thrive in a fast-paced, unstructured, and ambiguous environment.

Interested candidates should submit their resume and one-page cover email explaining why they have interest in the position to hiring@qualtrics.com, with -€œField Marketing Manager-€ in the email subject line.

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