Campaign List Analyst

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Job Code :485
Division :Marketing
Location :US - RI - Pawtucket, Pawtucket RI US 02860 162 Middle Street

% of Travel Required :0-10%
Job Type :Full Time
Career Level :Experienced (Non-Manager)

Bachelor's Degree

Category :Marketing

Job Description

Don't wait to jumpstart your career! Seize this opportunity to work for the company that was chosen asBest Tour Operator, Reader’s Choice Awards byLeisure Group Travel! Collette Vacations sells over 125 guided tours to all 7 continents and has offices around the globe. Our family owned company has a proven track record of over 93 years of sales success and are continuing to grow.
We are currently seeking aCampaign List Analystfor our Pawtucket RI location.

The Campaign List Analyst will help deliver thoughtful, accurate campaign lists and promote thought leadership to internal marketing clients. Responsible for the proper timing of campaign list delivery in coordination with creative development. Duties will include defining and executing mail and email marketing lists with a focus on flawless execution.

Primary Responsibilities

Project management

Consult with key marketing and business unit staff to identify and define strategic requests. Translate business objectives into list criteria that can be efficiently coded

Maintain campaign associated files and data extracts for further campaign analysis

Manage campaign and list production process based on reasonable capacity and business priority

Work with team members to identify, and where possible, solve marketing priority conflicts

Coordinate email production activities with internal and external partners

List targeting and database management

Utilize CRM data to identify and select appropriate audience for marketing communications

Work with outside vendor partners to manage list through hygiene standardization and in channel implementation process

Ensure data validity and work with IT, Sales and Marketing partners to promote data hygiene

Validate existing targeting strategy and selection criteria to identify opportunities for improvement

Work with marketing managers to understand and apply segmentation for campaign targeting

Support the expansion and growth of institutional marketing opportunities by becoming familiar with CRM data and business goals

Manage campaign targeting, audit, testing and approval of campaign counts; relentless focus on best practice quality control steps a must

Track performance of the direct marketing campaigns: email and direct mail channels

Work with marketing team members to develop communication best practices

Job Requirements

1 to 3 years experience in a multi-channel, process oriented best in class database marketing environment

1 to 3 years’ experience with Unica,or similar CRM campaign management software

Extensive knowledge or experience using data to define and implement personalized, direct to consumer communications

Experience with applied segmentation and multi- channel contact strategies

BS/BA degree (or equivalent) required. Degree in business, database marketing, marketing or related field strongly preferred

Must be able to work independently, problem solve and meet deadlines; excellent project management skills

Fast learner; able to work with a high performing team of marketing managers to meet deadlines

Benefits Of Working For Collette Vacations