|Industry:||Food & Beverages|
|Headquarters:||Costa Mesa, CA|
King's Seafood Company restaurant concepts have proven stiff competition in a tough industry because they all work to fill a niche. Having turned its focus to seafood a decade ago, King's Seafood Company continues to establish seafood-inspired restaurants that are committed to providing guests with products of superior quality and freshness. In late 1998, URG's founders ultimately decided to change the name of the company to King's Seafood Company in order to stress their growing goal of "delivering great seafood to America."