|Industry:||Marketing & Advertising|
ExactTarget is an email marketing and interactive marketing provider headquartered in Indianapolis, Indiana. The privately owned company was founded in December 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick, for an initial investment of $200,000. ExactTarget provides on-demand software for permission-based email marketing, mobile marketing and social media marketing. They provide software as a service (SaaS).