Gemvara is a Boston-based start-up and retailer which focuses on high end fully customizable jewelry. Gemvara has raised over $25 million. The founder and president of the company Matt Lauzon started Gemvara as an undergraduate at Babson College. Gemvara is located in Boston's financial district where they moved from the office in Lexington, MA. Gemvara was incubated out of Lexington, MA by Highland Capital Partners which is a venture capital firm stemming from Canaan Partners.