Social Profiles

Overview

Pandora A/S (stylized as PANDORA) is a jewelry company founded in Denmark. It sells customizable charm bracelets, rings, earrings, and necklaces in more than 50 countries. In 1982, Per and Winnie Enevoldsen opened a shop in the Nrrebrogade area of Copenhagen. When the demand for their products increased, the couple shifted their focus to the wholesale business. In 1984, the couple opened a production facility in Thailand, Pandora Productions, and hired designer Lone Frandsen to help create a jewelry line. In 1996, Pandora strictly a wholesale dealer by then hired its second designer, goldsmith Lisbeth En Larsen, who worked with Frandsen to create Pandoras signature style and customizable charm bracelet. In 2006, Pandora launched its first store in Hamburg, Germany, followed by locations in Australia, Denmark, Switzerland, Canada, United Kingdom and the United States. Pandora employs more than 2,500 people. The company was sold through an IPO on October 5, 2010.