|Industry:||Apparel & Fashion|
OverviewLane Bryant is the most recognized name in specialty fashion apparel.
Lane Bryant customers shop for style, not just for size
The Lane Bryant customer has a youthful attitude and unapologetic self-confidence. She wants a fit that flatters her, and by offering the latest silhouettes, fabrics and accessories, Lane Bryant is the premier choice for her.
In 1995, Lane Bryant began a transformation of the brand and has since become the plus-size industry leader, acknowledged for having a positive influence on the way women feel about their bodies. In February 2000, Lane Bryant launched a sensual line of intimate apparel and held the first lingerie fashion show for plus-size women. The event was widely acclaimed and created millions of impressions in the press. In 2004, Lane Bryant partnered with Ford 12+, the plus-size division of Ford Models, in a nationwide search for the next plus-size supermodel.
With stores nationwide and a customer list of more than 7 million names, Lane Bryant has earned strong brand loyalty from customers. Continual updates and a fashion focus keep Lane Bryant competitive with other fashion leaders, regardless of size focus.
Lane Bryant continues to increase the number of stores in lifestyle centers and currently operates more than 40% of its stores in off-mall formats. In July 2006, Charming Shoppes, Inc. launched Lane Bryant Outlet.
You may visit Lane Bryant's Web site at www.lanebryant.com or receive mobile sale alerts by texting LBTXT to 50799